I suggest a little improvement of the value chain of life and death.
Currently it is Life <-> Unconscious <-> Death <-> Damnation
Unconscious describes a state of mind and belongs to the internal content genre. Survival or surviving is a better term.
Life <-> Survival <-> Death <-> Damnation
That would resonate with many people whose lives are in a survival mode, e.g. for financial reasons. It is important to differentiate between being alive and living (a happy life). Storytelling is the perfect media for communicating this difference.